When we began working with LETS, we kicked off by asking each member what adjectives or words came to mind when describing their sound. We love starting our process with this exercise, but even more with musicians. With creatives, it's very easy to become connected and so deep in the music and art you make, taking a step back to look at it from the outside can be a whole new perspective. Mysterious, Stylized, Biting Intrigue, Unbound, Dream in Sharp Focus, Trippy, and Forcefully Explorative were only a few of the words we received back. We continued to work closely with the band, creating a series of images for the brand, eliciting a dream-like world, with just a little bit of psychedelic wonder. Dreaming in sharp focus, indeed.