Connecting the world to care
client
Magnolia Agencyservices
- Identity
- Illustration
- Logo
The Approach
Giving new life to a brand.
From household managers to gardeners and personal assistants to nannies, Magnolia Agency is connecting families with trusted professionals to help manage busy households. With a desire for an upscale yet friendly brand refresh, Magnolia Agency wanted to take the best parts of what was working from their current brand and extend it out creating a cohesive, flexible look for every facet of their agency.
![](https://embrcreative.com/wp-content/uploads/2019/03/christian-koch-79679-unsplash.jpg)
The original inspiration
We have a lot of conversations with clients about the differences between a rebrand and a refresh. After all, not everyone needs to completely scrap and old brand if there are parts that are working well. The MA team approached us with a quirky little illustration that they adored, but had a hard time creating a full brand from it. They had a love for unique color palettes and the nuance of hand-crafted elements for it's reflection of what the agency does.
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_18.jpg)
Distilling the goodness
By extracting the core essence of the original illustration, we were able to create the identity. Doors have a great amount of symbolism that can be welcoming and a universal symbol of home and family.
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_14.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_13.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_01.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_02.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_09.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_15.jpg)
Opening the door
Every home has a personality, just like every family. To reflect this, along with the varying services Magnolia provides, we extended the idea of the door to create a unique icon system for each facet of their offerings.
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_08.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_16.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_11.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_10.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_07.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_05.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_06.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_04.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_17.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_03.jpg)
![](https://embrcreative.com/wp-content/uploads/2019/03/MA_12.jpg)