From the moment we met Erin Austin and her bandmates, we knew we had that special kind of creative bond. With a soulful indie sound, OK SWEETHEART integrates meaningful lyrics with a touch of personal depth. From our early conversations we knew it would be essential to have a flexible, modern brand to accommodate the evolving sound and personality of each album while having a visual home base. The icon created became a calling card for the band, and in enamel pin form, proclaimed the deep mission: to connect with and lend a kind ear to every human, that no matter who you are and what your story is, it's okay.
Far Away: EP album art, merchandise & tour assets
Some Space: LP album art & tour assets
Digital music sharing
In addition to building the brand and album assets, an on-line presence is a must have. From highlighting latest singles to sharing upcoming events, fans and collaborators can explore, engage and purchase merch through the site.
Another main initiative we developed for Ok Sweetheart was taking the information gathering process and taking the leg work out. Any time a musician works with the media, event venues or pursues collaborations, assets are needed to prepare marketing materials, ready the stage and green room prior to a performance or publishing articles. Typically, a manager or assistant is in charge of gathering logos, press-approved photos and stage plots to send off as needed. To reduce the time taken for this process, a virtual press kit was incorporated in to the site, where partners can be directed to find any assets they need, reducing admin time for the band and ensures proper assets are received in a timely manner.